In the creation of the OneTeam Collective, the NFLPA is joined by six other founding partners–Harvard Innovation Lab, Intel, Kleiner Perkins Caufield & Byers (KPCB), LeadDog Marketing Group, Madrona Venture Group and the Sports Innovation Lab. The Collective will offer companies access to NFLPA’s brightest stars via licensing, marketing and content rights, research and development, funding and mentorship for product development and marketing support.
“We are thrilled to bring together this remarkable group of world-class partners,” said Ahmad Nassar, President of NFL Players, Inc. and the OneTeam Collective board chairman. “Together we will help companies unlock the value of the world’s greatest unifier – sports and the athletes who play them. With the OneTeam Collective, the goal is to build on that appeal to nurture and grow businesses that will be beneficial to all.”
The OneTeam Collective will consider business ventures and product ideas related to fan engagement, data analytics, performance and training, mobile fitness, sports nutrition, consumer products, fantasy sports, gaming, wearable technology, new media, as well as virtual and augmented reality.
The OneTeam Collective will be the first program providing rights to sports-related intellectual property, highlighted by the NFLPA’s exclusive group licensing rights and unparalleled access to more than 2,000 current NFL players.
The well-rounded founding portfolio will consist of KPCB and Madrona Venture Group providing consulting services and potential funding; Harvard Innovation Lab providing access to a campus environment focused on entrepreneurship for student-led events and competitions, such as hackathons; and Intel providing valuable input from a global innovative leader, as well as potential funding. LeadDog Marketing Group–an award-winning integrated, experiential marketing agency–will provide sports marketing and strategic planning resources. The Sports Innovation Lab will provide additional support to the OneTeam Collective and its portfolio companies.
Another unique element of the OneTeam Collective is its Athlete Advisory Board. These individuals will engage with founding partners and provide strategic input on portfolio companies and new prospects. Athletes will benefit by having the ability to directly interact with founding partners and portfolio companies, in order to establish a professional network, while also exploring business and career opportunities. The inaugural members of the board will consist of both active and former NFL players, including Kelvin Beachum, Mark Herzlich, Dhani Jones, Isaiah Kacyvenski, Ryan Nece, and Russell Okung.
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